I think that the deconstruction of the ad is correct but in saying that I feel most advertising is an appeal to the audience and its better sense of judgement. This happens with most companies who I may add making a profit is the biggest concern for them. I am not saying this makes it right but let's face it, that is what most companies are trying to do. That is why they are in business and why they pay advertising lots of money to create an image to the public that will help bring them customers. It is out responsibility as consumers to do our own homework and make decisions based on the knowledge we gain.
As to the Alltel commercial- unfortunately this is all too common and we are to "used" to seeing this kind of culture depicted within media so we don't question: we accept or laugh uncomfortably. I think the main problem with this is that our society doesn't do anything about it but has made a way for us to just accept it and move on. This ad is too stereotypical and was not a good choice of advertising in my opinion.
The Quest commercial tries to score points with being on your level- they show themselves as an extension of the middle class. They are trying very hard to say we understand you and what you want from our company. Alltel used humor to say to Americans our phones are our most valuable possessions. I think this is sad but true to a degree. I see too many of my students 4th-8th that would do anything to be on their phone all day. What kind of society are we becoming?
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